Most underperforming ad accounts aren't short of budget. They're paying full price for clicks that were never going to buy. These are projects where tightening the targeting did more than raising the spend.
An emergency plumbing account was bidding on broad terms like "plumbing" and paying for homework-help searches. We rebuilt it around urgency and location intent, added an extensive negative keyword list, and scheduled ads to the hours their team could actually answer the phone.
Every ad in this account pointed at the homepage, so visitors searching for one specific treatment had to go hunting. We built a dedicated landing page per treatment with its own booking form and tracked each one separately.
This retailer was bidding equally across a 900-product catalogue, pouring budget into their thinnest-margin lines. We segmented the feed by profitability and shifted bidding toward the products actually worth selling.
We'll review your account for free and show you exactly which clicks are wasted.
Bring your current account and we'll go through it live: what's working, what's burning money, and what we'd change first.