Nobody opens Instagram intending to buy from you. Meta campaigns live or die on creative and timing, so these projects are mostly stories about testing, and about knowing when to stop.
A med spa had been running the same polished studio video for eight months while results decayed. We tested fourteen variations and found that unedited phone footage of actual treatments outperformed the produced ad by a wide margin.
This brand was retargeting every visitor for 90 days, including people who had already bought. We rebuilt the audience structure around recency and purchase exclusions, and capped frequency before ads started doing damage.
New year sign-ups were strong and churn was brutal. We shifted the campaign from discount-led ads to a free trial week with a scheduled follow-up sequence, trading a lower sign-up count for members who actually stayed.
We'll review your campaigns and creative for free and tell you what to test next.
We'll look at your creative, your audiences and your offer, and tell you which one is actually the problem.