Answer Engine Optimization
Search is splitting in two. People still click blue links, but more and more of them read an AI-generated answer and stop. ChatGPT, Perplexity and Google AI Overviews all pull from a handful of sources they consider quotable, and being number one on page one does not guarantee you are one of them.
Answer Engine Optimization is the work of becoming quotable: clear factual statements, structured data an engine can parse without ambiguity, consistent information about your business everywhere it appears, and content organised as questions with direct answers.