Services · Search Engine Marketing

Stop Paying For Clicks That Were Never Going To Buy.

Most underperforming ad accounts are not short of budget. They are paying full price for searches that had no chance of converting.

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08 · What This Is

Search Engine Marketing

The first thing we usually find in a new account is money going to broad terms that look relevant and are not. An emergency plumber bidding on "plumbing" pays for students doing homework. A clinic bidding on a treatment name pays for people researching it for a school project.

Tightening that is where the fastest gains are, and it costs nothing extra. Then we make sure the page people land on matches what they searched, and that you can actually see which clicks became customers.

Search Engine Marketing illustration
What's Included

Everything In This Service.

No padding, and nothing billed that does not move a number.

01

Account Audit

Where the budget currently goes, what converts, and what is being wasted.

02

Keyword And Negative Strategy

High-intent terms in, and an extensive negative list to keep the rest out.

03

Campaign Rebuild

Structure organised by intent and margin, not by whatever was set up first.

04

Landing Page Alignment

The page matches the search, because sending every ad to the homepage wastes the click.

05

Conversion Tracking

Calls, forms and sales tracked properly, so decisions are based on revenue not clicks.

06

Ongoing Optimization

Bids, budgets, ad copy and search terms reviewed continuously, not set and forgotten.

How It Works

Four Steps, In This Order.

Audit And Benchmark

Current cost per lead and conversion rate, so improvement is measurable.

Fix The Leaks

Negatives, match types and scheduling. The cheapest wins come first.

Rebuild And Launch

Campaigns restructured around intent, with tracking verified before spend resumes.

Scale What Works

Shift budget toward what converts and keep testing ad copy and landing pages.

Who It's For

This Is For You If…

  1. Your cost per lead keeps climbing

  2. You get clicks and enquiries but cannot tell which ads produced them

  3. Every ad points at your homepage

  4. You paused ads because they were not paying for themselves

Not Sure Yet?

Start with the free audit. It tells you whether search engine marketing is actually your bottleneck, or whether something else is costing you more. If it is something else, we will say so.

No cost, no contract Get Free Audit →
Questions

Search Engine Marketing: Common Questions.

How much should I spend on Google Ads?

Enough to gather meaningful data in your market, which depends entirely on your cost per click and sales cycle. We will tell you the realistic minimum for your industry before you commit, and if it is beyond your budget we will say so.

Is my ad spend included in your fee?

No. You pay Google directly for the media and us for the management, so you keep full visibility and control of the account and the budget.

How quickly will I see results?

Ads produce traffic immediately. Reliable data on what converts takes two to four weeks, and we avoid making major changes before then because small samples lead to bad decisions.

Do I keep the account if we stop working together?

Yes. The account is yours, in your billing, and we work inside it as a managed user. Agencies that run clients inside their own account are creating leverage, not convenience.

Related Services

Often Paired With This.

10

Conversion Optimization

Doubling your conversion rate has the same effect as doubling your traffic, and it is usually faster, cheaper and more certain.

Explore Service → 09

Social Media Marketing

Nobody opens Instagram intending to buy from you. Social campaigns live or die on creative, offer and timing, so we test all three rather than guessing.

Explore Service → 02

Local SEO

When somebody searches for what you do plus "near me", there are three results above everything else. Local SEO is the work of getting you into those three.

Explore Service →

Want Search Engine Marketing For Your Business?

Book a free 30-minute call and we will scope it properly before you commit to anything.

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